#GivingTuesday– a good idea? A great idea? Another idea??


We are one month away from Giving Tuesday, defined on its website as:

We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

Now, in Seattle we are incorporating GiveBIG in the spring, our own annual giving appeals, events/galas, and more to create a balanced strategy for funding each year.  I admit to feeling a bit forced to participate in all these great campaigns.  I sure need to pay attention to them.
But when I stop, and take a breath, is #GivingTuesday that bad?  I think if we did a campaign that just asked for money, it would be too much.  Folks just spent money at our Gala and we are going to be sending direct mail at the end of the year.  So this year, we are going to focus on the volunteer aspect of #GivingTuesday and ask folks to give their time that day.  The time of year to say THANKS to our community.  And thanks to our volunteers.
I welcome any discussion on this.  Good? Bad? Gimmick?  Regardless, I am thankful for our donors and thankful for the work of all non-profits.